Making your blog posts visible to the world is key to gaining traffic. There are a few ways to do this.
These are websites where you submit your recipe photo, details and link. They review your post to ensure it’s relevant and appropriate, and that the photos are up to their standards. These are specialized websites where visitors know they can find only recipes with high-quality images. The other benefit to being listed on these sites is that news media (example: Huffington Post) also search for their next feature recipe on these sites. Being found and featured by one of these organizations is like gold to blog exposure. The image quality usually needs to be quite good before they’ll accept your post. Don’t be discouraged! We’ve had many that didn’t make the cut. They will usually tell you why it wasn’t accepted. Learn from their feedback and improve your skills. Here are examples of sites we submit to:
- http://tastyquery.com (these guys actually scan your site for new recipes, so no need to submit)
It’s likely that if you’re reading this article, you already have a basic understanding of the concept of social media. Examples of social media platforms/channels are Twitter, Facebook, Pinterest, Google+, YouTube, Instagram and the list goes on. Many people use social media to find interesting content. This content can be recipes, retail information, fashion ideas, news etc. As a blogger, you’ll become a contributor to these social media platforms. You can use your accounts to reach like minded people who have an interest in what you’re saying. Most social media platforms are free and provide an excellent way to keep your readers informed and to gain new followers. We haven’t started with video (YouTube) just yet, but based on our research, it’s defiantly a key tool to help increase traffic (when the quality is there).
Our usual approach is to post a new recipe and then share it with our followers. Our hope/goal is that the recipe will be seen by our current followers and in turn, they’ll share our posts with other potential new followers. You can also use social media to mention influencers (but don’t spam them). Influencers are people or companies with many followers. When these people say or share something, they’re heard by many! If one of them happens to mention your recipe or blog, this can have a huge impact on your traffic. Here are examples of channels we submit to:
- Reddit (Be carefull, Reddit isn’t a fan of self promotion. Follow their rules)
This one’s been hit and miss for us. We’ve had a few opportunities to be featured in print publications. There’s a lot of excitement leading to the distribution and then more often then not, very little impact to traffic on our website. The distribution reach and publication popularity obviously has a lot of impact on the results. If you have the opportunity, give it a shot! It won’t hurt and it’s always nice to see one of your shots in high quality print.
There are many ways to get the word out about your blog. Don’t forget that sometimes word-of-mouth can have a significant impact on your traffic. Always bring it up in conversation with friends, family and colleagues.
Starting a Blog Series:
Blog Exposure and Increasing Traffic